Clarins Myer’s Major GWP

In support of Myer's Major GWP launch on April 25th, 2024, Clarins posted a dynamic, interactive, and engaging 15-second reel on their Clarins ANZ Instagram on April 27th. Leveraging the rising popularity of ASMR and texture videos on social media, this reel features close-up and mid shots showcasing the gift offerings, including product swatches and products in bright lighting with a clean, canvas-like look and feel, paired with trending uplifting music.

I was responsible for the entire video shoot, video editing, and copywriting.