I am actively engaged in creating and implementing various print-based creative assets for consumer-facing purposes, such as in-store POSM, wall graphics, brochures, print advertisements, and OOH posters.

Additionally, I am responsible for generating numerous assets that support the business's behind-the-scenes needs. These assets include pricing collateral, training materials, event support resources, packaging design, local promotional creatives, and any other materials required by the head office.